Mammoth Cave is one of the largest cave systems in North America. Located in eastern Kentucky, it draws thousands of adventure seekers annually. Other than the traditional National Park Service templates, Mammoth Cave has little to no unique branding that effectively conveys the natural adventure and wonder of the National Park or its assets. I felt that the brand should reflect the beauty of the park and unique experience it offers. Through the redesign of the logo, brand colors, brochure/map, website, posters, animated logo, and other stationery brand elements, an established brand identity for Mammoth Cave National Park was developed. The new brand captures an essence of the nature and excitement found throughout Mammoth Cave and instills visitors with passion and interest to discover its unparalleled organic beauty. 

American Ad Federation: Louisville - Awarded Silver in Student Integrated Brand Identity

This annual catalogue for Casual Living Brands expresses the upcoming trends in the outdoor furniture world. This creative is used when meeting with big buyers such as Home Depot, Lowe’s, Costco, etc. to discuss what the looks will be in the upcoming years. Please click the Issuu link below to view the whole book design.

https://issuu.com/samanthamorrell/docs/trend_book_2020_issue

The Dutch Folio essentially is an interactive print piece about Dutch designer, Tom Frencken. He is an amazing interior designer and furniture maker from The Netherlands. His style of work and talent resonated with me and inspired this Folio design. The process of this project included a great deal of research about the designer, contacting the designer and creating a clear representation of who the designer was while also incorporating my own design skills and style. This extremely interactive print design piece took a lot of strategizing in its layout while incorporating elements about the designer like timeline, description, project images/descriptions, and quotes. All of these factors had to be designed in this non-traditional three-spread design that also featured interactive elements. Many parts of this project took a lot of thought and trail and error, but effectively reflect Tom’s skills and passion for his work.

Folio designed by Samantha Morrell
Photos by Tom Frencken.